Tara Reed Case Study


Fabric by the Yard

Tara has built a successful licensing business creating whimsical and traditional designs for the home decor and gift industries. When we engaged in business with Riley Blake Designs, they immediately responded to Tara’s looks. It wasn’t long after submitting her portfolio for review did they reach out to let us know that they were interested to partner with Tara for licensing her designs. Tara’s recount of places and people from her past play a big part in what she creates,  and is retold so eloquently in Riley Blakes storyboards.

Exclusivity is our priority

Since starting our partnership with Riley Blake, there has been an understanding that Tara’s designs be exclusive to the fabric category. To this, Tara creates work specific for this collaboration, both art directed by the product development team and self-researched trends and looks by Tara herself.